Following A rebrand, Bounce House had moved from providing a children only service to offering adult only nights with a bar on site. They therefore wanted the branding to be available for a wider demographic.
They also wanted a better, more refined online and physical presence. They were not happy with the previous incarnation of their website, email campaigns and site branding as they felt they looked ‘cheap’.
After looking at competitors, I decided to look at different elements that would make the park stand out from the competition. I especially looked at nightclubs or venues that used their sites to drive digital engagement.