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Jaloux

Jaloux, nestled in Liverpool’s bustling heart, stands as a beloved nightclub renowned for its vibrant hues, neon dazzle, and irresistible photo opportunities.
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Jaloux is a nightclub based in the heart of Liverpool

The Brief –

Jaloux is a nightclub based in the heart of Liverpool; it is one of the most popular venues in the city and is well known for its bright colours, neon lights and quirky attractions that make it impossible to not take pictures.

The owners wanted to build a website that was bright, fun and demonstrated all the ‘selfie’ opportunities within the nightclub. The main focus of the site was to allow the user to book a night out with the ‘Design My Night’ feature.

Insight

I looked at some competitor analysis and attempted to understand what other businesses in the area did with their branding and digital presence.

  • Pastel Colours – A lot of venues made use of neon lighting and light colours to create opportunities for selfies and photographs in the clubs, this in return helped their social media presence.

  • Sassiness – Most clubs wanted to look exclusive and made a big thing about needing to book, so adding a booking option was something that needed to stand out.

  • Target Audience – The target audience was women between the ages of 18-25. The venue had to look fun and vibrant on the website and the mobile version of the site needed to be easy to use due to way that customers would interact with the website.