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MIFA

Over five years, I revamped MIFA’s materials for better youth connection, proposing a promotional booklet after a successful leaflet campaign.
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MIFA offers full-time football training with academic education, providing internationally recognised qualifications.

The Brief –

I started collaborating with MIFA in 2016 when they dropped by my print shop. They wanted designs to better connect with young people, so we revamped everything. Following a successful leaflet campaign, I suggested a promotional booklet for engaging with young people offline.

The brief was straightforward: integrate new images from a recent photoshoot, and ensure strong brand engagement.

I worked with MIFA on and off for over 5 years, and with a robust relationship, where I would present ideas and provide creative input over campaigns I usually looked over the design of the following. 

  • Branding – I didn’t recreate logo or change the colours, I simply ensured the brand was featured better and it become recognisable. I did this by ensuring better use of fonts, colours and icons.  

  • Printing – I worked on a number of different projects with MIFA, whether it was leaflets, PVC banners or booklets. These projects were aimed at enticing and encourage people to be excited by MIFA. My philosophy on MIFA was always “It needs to be fun to look at”.